Release Date

18 Feb, 2014

Runtime

00:54: (HH:MM)

Synopsis

Are kids using social media or is social media using kids?

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Photos

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Actors

Will Lyman

Douglas Rushkoff

Fred Durst

Tyler Oakley

Bonin Bough

Stephen Colbert

Charles Duhigg

Oli White

Louise Pentland

Hannah Hart

Shane Dawson

Liam Horne

Acacia Brinley

Oliver Luckett

Steven Fernandez

Danah Boyd

Angel Aparicio

Seth Godin

Ian Somerhalder

Kendra Campbell-Milburn

Dimitry Ioffe

Crew

Douglas Rushkoff

Frank Koughan

Frank Koughan

Douglas Rushkoff

Jaron Berman

Steve Audette

Fanny Lee